The quality of fieldwork depends, to a large extent, on the investment made in staff training. Therefore staff training is emphasised at all levels and is considered an ongoing task to maintain highest quality standards. Many senior field staff have worked with Ngaire Reid for a long time and were selected for their professionalism and experience. New staff are thoroughly trained to meet the company's high standards.
Training
Face-to-face interviewers receive a minimum of 6 hours of general training
in methodology, industry background, interviewing and communication skills
prior to going into the field. Telephone interviewers' initial training
is a minimum of 5 hours. Retraining is done on an ongoing basis, built
into every briefing and debriefing session, as well as through individual
sessions dependent on each interviewer's personal needs.
Briefing
and Debriefing
While training aims at improving general skills and understanding, briefing
and debriefing are specific to, and vary with, every assignment. Each
survey is preceded by a comprehensive briefing before any actual interviews
are conducted. Upon completion of their quota, every interviewer is debriefed
and their questionnaires are checked in detail. Errors or omissions that
do occur are detected early and rectified immediately
Checking
Ten percent of all completed interviews are checked by phone. A further
thirty percent of all face-to-face interviews are checked by mail.
How we ensure quality
DESIGNED
FOR 800 X 600 SCREEN RESOLUTION
by eye see design