RESOURCES

In the interests of higher quality market research, we have been involved in disseminating information to the industry. 

Click on the below links to view our recent articles and presentations:

• Use our QUOTA SAMPLE CALCULATOR - Get the right sample, age, gender, and ethnicity quotas as well as calculate your Sample Universe and Margin of Error.       

• In conjunction with Duncan Stuart (Fellow and Life Member of the Market Research Society of New Zealand) prepared and presented to MRSNZ Members Workshops for the Market Research Society of New Zealand in their Professional Development Series the following:
  • Workshop One - It’s not Just the Sample Size that Matters!
  • Workshop Two - Six Sources of Bias - six simple things that can badly skew your results  

• In House Articles
  • The Responsibilities of a Fieldwork Company
  • Quality Assurance in Fieldwork - Non Sampling Error

• Methodological White Papers - prepared on our behalf by Duncan Stuart (Fellow and Life Member of the Market Research Society of New Zealand)
  • Quality Alert - How to Ensure Your Social and Market Research is Significant, Meaningful and Credible  

• Interview - Peer Review Service.  Duncan Stuart interviews Ngaire Reid about a new service we are offering, reviewing your questionnaire - Like a Warrant of Fitness for your survey.