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New Zealand’s Leading Independent Fieldwork Company

Meet the Team

Founded by Ngaire Reid in October 1996, we are a truly independent field company.  We offer a wide range of quality services to the New Zealand and overseas market research industries, as well as central and local government departments.

 

One of the factors affecting the quality of a market research project is, to a great extent, the quality of the fieldwork.  Only accurate, unbiased data can truly reflect the attitudes and behaviours of the population.

 


Ngaire Reid

Director

Ngaire Reid, Reid ResearchOriginally a trained teacher with fifteen years’ experience, Ngaire then moved into Sales Management roles. Prior to starting Reid Research Services Limited in October, 1996, Ngaire worked for 10 years as National Field Manager for Heylen Research Centre and 18 months in the same role for the ACNielsen group of companies. 
  • She was Executive Secretary of the Market Research Society of New Zealand (Auckland branch) from 1985 to 1987. 
  • In 2006, Ngaire was made a Fellow of the Market Research Society of New Zealand, in recognition of her contribution to the industry.

I love the market research industry and bring that enthusiasm to both my staff and our clients. My real challenge has been to develop a company identity which my staff respect, our clients are attracted to and our competitors admire.

After many years working in market research, I know all the tricks and traps.

We may not be the cheapest, but we’re very cost effective as we do provide data you can have 100% confidence in - the “right” data.


Debbie Sheehan

National Field Manager

Debbie has worked in the market research industry for more than 20 years, starting out as an interviewer.  She has also worked as a Coder, Auckland Field Supervisor and from 1995 to 2009 as the National Field Manager for Research Solutions/Synovate/Ipsos.  Prior to joining Reid Research Services she worked as a self-employed Project Manager.

  • She was on the committee of the Market Research Society of New Zealand from 2004 to 2010, and then again in 2012.
 


Akansha MaharajAkansha Maharaj

Project Manager

A qualified teacher, Akansha commenced working for Reid Research Services as a CATI interviewer, but because of her obvious ability was very quickly promoted to a Supervisor.  She then moved to two years’ work as an Executive Assistant and since 2007 has been promoted to a Project Manager.

  • I love my job
  • I love the challenges
  • I love the variety
  • I love working with the people - my colleagues and our clients
  • I always look forward to each new day with its stimulations and ensuring we provide our clients with accurate data. 


Sina Iupati, Reid ResearchSina Iupati

DP, Coding and Data Entry Manager

Sina initially worked in our CATI department but since 2004 she has been in charge of our Data Processing team.  She manages the use of Surveycraft and Altafx software, as well as having responsibility for our Coding and Data Entry Departments. 

We work in an awesomely supportive team environment, producing top quality data for our clients. My job is great – challenging – really keeps me on my toes.

 


 

Paddy Dennis, Reid ResearchPaddy (Jenny) Dennis

Administration

Paddy looks after all our organisational details.  She has been with us for two years.

I find this industry fascinating- the incredible variety.

All our staff are very professional, courteous and knowledgeable. They always give our clients top personal attention, and are great to work with.

 
 

CONTACT US

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